Chat apps are loaded with features that many teenagers and young adults find more alluring than either traditional social networks or basic SMS texting — animated smiley faces, words transformed into colorful digital stickers, drawing tools, quick photo-sharing, video and the like.In fact, sticker sales to Line's 10 million users in the U. and 480 million abroad provide the bulk of the company's revenue — 5 million worldwide in its most recent quarter.We Chat is good for such one-on-one interactions -- conversations between a consumer and a brand – because it's a pumped-up messaging app.Inspired by Whats App, it took the concept much further, blending in elements of Facebook and Instagram."A very strong trend in China is that demand for i OS and Android apps is waning, while that for program developing based on We Chat is rising," said Leon Du, co-founder of Guangzhou-based Beansmile, a digital consultancy that develops apps and websites.Helped by We Chat-based advertising and payment-related services, Tencent this week reported its highest profit growth in three years for the first quarter.
Tencent is the company which created We Chat and is one of the largest Internet companies in the world. Tencent, (and thus We Chat) is 34% owned by a South African media company called Naspers.
The British luxury brand just took We Chat fans behind the scenes at its London runway show, offering them audio commentary by the creative team and Chinese celebrities.
When fans sent Burberry a text message, the brand instantly responded with a virtual plaque engraved with their name.
It’s a desktop and mobile based instant messenger program named QQ.
The number of people in China using QQ is significantly more than any other social network including We Chat.